A campaign to make creativity more accessible to everyone and everywhere, by installing public interactive installations across Jakarta, Indonesia's capital city. For people to appreciate the value of creativity, it must be positively associated with the means to express what they deem valuable. This involves inviting adults to behave like children again, sparking their curiosity, and allowing them to have fun. Like a friend inviting you to Nongkrong Yuk! Which means let’s chill in Indonesian.
Indonesia’s creative spaces are not accessible or well-known to the general public; often, they are located in niche areas where the creative community is often the only one aware of them, or places that require a fee. Currently, most Indonesians don’t see the value of creativity in daily necessities; they only push STEM, which is why Indonesia’s society is centred on being developed through STEM. The first step is to plant the seed of creativity within the Indonesian mind, hoping it will have a snowball effect on people’s unconscious decisions in daily life. For something to be accessible, a space is first needed for people to access it. To have a space, people need to start caring and demanding that it be provided. A good start is public spaces, where many people will walk past and don’t demand payment to be creative.
Inspired by how a pencil symbolises creativity yet is embedded in daily life. It is used for all sorts of things, not just creativity-related things, from drawing to taking notes for grocery shopping.
Fonts: BDO Grotesk - Deni Anggara and Fadhl Haqq/ Anatta’s Handwriting - Anatta
Year2025
Locations Jakarta, Indonesia & London, United Kingdom
Assistant: Adriawan Listijabudhi, Nurdiantarawati
Illustrator: Laura Kurniawan
Photographers: Chelsea Laylo, Ethan Zhong, Nurdiantarawati
3D Designer: Anatta
Carpenter: Anatta
©Anatta2025